Samsung's operating profit in the second quarter and then decline China's market shares or 10%
Smartphone business continues to drag on performance, but Samsung seems powerless to prevent its continued to decline. On July 30, Samsung reported a second-quarter operating profit fell 4%, but the chain. Samsung Electronics chip business has become the biggest contributor to profits, from 2014 1.86 trillion won in the same period increased from the current 3.4 trillion won, more than 2.76 trillion won of the mobile business. Chip business profits were partially offset by the decline in its mobile business.
Mobile business is Samsung's cash cow, however, relative to the same period in 2014 4.42 trillion won operating profit, which fell by a staggering 37.6%. Under the Apple users and manufacturers in China, Samsung's profits have fallen for several quarters.
Fall in the share of
At present, Samsung handset shipments still rank first in the world. However, its status is being challenged.
Market research firm IDC's latest data show in the second quarter, the global smart phone shipments to 337.2 million units, up from 2014 11.6%. But shipments of mobile phone brands in the top five in the world, Samsung is the only falling shipments of the company.
According to Samsung's second-quarter shipments of 73.2 million, down by 2.3%. Apple shipments of 47.5 million, another record high. Now, Apple's worldwide market share has reached 14.1%, only lower than Samsung 21.7% not to 8%. Share ranked third in the world also grew strongly.
In the Chinese market, Samsung was ranked the top market share as high as 30%, but according to statistics from domestic institutions of Sai Noi, Samsung's market share is only about 10%.
"Samsung does not have too many new product, so far as a sales title is A3, A5. A8 sales. "One Chinese channel told the newspaper reporters.
Samsung said the GalaxyS6Edge shortages are reasons for the decline in second-quarter operating profit. GalaxyS6, GalaxyS6Edge 2015 is Samsung's new flagship machine aimed at the high end of the market to Apple iPhone6. S6Edge shield is an innovation of the surface, but outgoing short supply.
"Supply is not stable in the early. "These people also told reporters, now, about the S6Edge have lost the attention of the market. In the channel, S6, S6Edge is about 60%~70% the iPhone in sales.
"Samsung mobile phone slide is the biggest reason the competition up. "His media consulting CEO Chang said in an interview. High-end product line, Samsung's market share was Apple's move, while in the low-end, was also robbed of its share.
The past few months, the rise of mobile phone manufacturers in China contracted product lines, not only at the low end of price limits, will intensify competition in the high-end.